I'm on a fantasy reader's list and once in a while subjects come up that are kind of eye opening.
The current subject concerns the blurb on the back of the book and commentary inside the book on how great it is.
The gist of the majority opinion of the readers responses is:
Don't.
don't give away the ending on the back of the book
don't ramble on for several paragraphs about how great it is
don't use someone that has written a lot of blurbs to write how great the book is
don't include reviews in the book
DO NOT put art on the cover that has nothing to do with the book inside and make SURE your book looks good on the bookshelf. Make sure your cover art is outstanding as well. The stats say that the back of the book is most important. The readers said the cover art was. Not only that, they said they DO judge whether they'll even open the book at all by what's on that cover.


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